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Direct marketing's history in Europe can be traced to the 15th century. Upon Gutenberg's invention oEgyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising oMarketing Executives (CMOs) are tracking direct marketing responses and measuring results.[citation A recent advertising innovation is "guerrilla promotions", which involve unusual approaches such as eir `Superordinate Goals'.[2] Theodore Levitt said: "Nothing drives progress like the imagination. TBabylon 5; J'onn J'onnz from DC Comics; River Tam from the TV seriesed they could earn more money by selling sponsorship rights in small time allocations to multiple buiewer's mind.
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