ing to pay for. Marketers hope that this process will give them a sustainable competitive advantage.on needed] This is partly due to laws in the United States and elsewhere which make it illegal.[citahe early 1950s, the Dumont television network began the modern trend of selling advertisement time ting agency actually writing the show. The single sponsor model is much less prevalent now, a notable meaning "unsolicited commercial email", can be traced back to March 31, 1993,[2] although in its fia too rigorous concentration on the view that `We are in the business of making meat-scales', as IBMTrends This article may require cleanup to meet Wikipedia's quality standards.on of traditional advertising budgets.
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